Patriarchal family norms across the Aegean region shape inheritance practices and economic agency, often to the disadvantage of women. This research project examines how these norms impact women's human capital investment and socioeconomic outcomes. It leverages a tourism boom in 1980s Southwest Turkey as an exogenous shock that disrupted traditional land distribution patterns, providing a setting to assess the causal effects of these norms. Preliminary results from randomized phone surveys, to be complemented by archival data, indicate that family norms significantly influence women's human capital investment and marital choices. The study has broad implications for the Aegean region, where variations in these norms contribute to economic inequalities and disparities in wealth distribution, even within legally equal frameworks.